Time, Space, and the Balance Sheet

2024-09-03T16:43:36-04:00

Advertisement for nitrocellulose lacquers manufactured and sold by the Hercules Powder Company for use on wood, metal, plaster, textiles, and other materials. The advertisement includes an illustrated depiction of a solar system and sundial to underscore the time and space saved by the use of lacquers manufactured by the Hercules Cellulose Products Department.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.