Kotex sanitary pad advertisement, 1922

2024-12-18T15:15:18-05:00

Kotex sanitary pad advertisement from a November 1922 issue of Ladies' Home Journal. The ad asserts that disposable Kotex pads are inexpensive, comfortable, hygienic, and safe.

Kotex ("cotton texture") disposable pads were launched in 1920 by Cellucotton Products, a subsidiary of Kimberly-Clark. The pads were made with Cellucotton-- creped cellulose wadding--and fine gauze. Efforts to advertise the new product in magazines initially failed, due to publishers' belief that the content was inappropriate. Ladies' Home Journal was the first magazine to run advertisements for Kotex.