Kotex sanitary pad advertisement, 1926

2024-12-18T15:15:01-05:00

Kotex sanitary pad advertisement from November 1, 1926 issue of an unidentified magazine. The ad, purportedly the words of "Ellen Buckland, Registered Nurse," emphasizes the "scientific" aspects of Kotex pads. It boasts that Kotex pads are disposable, absorb 16 times their own weight in moisture, and deodorize via a new disinfectant.

Kotex ("cotton texture") disposable pads were launched in 1920 by Cellucotton Products, a subsidiary of Kimberly-Clark. The pads were made with Cellucotton-- creped cellulose wadding--and fine gauze. Efforts to advertise the new product in magazines initially failed, due to publishers' belief that the content was inappropriate. Ladies' Home Journal was the first magazine to run advertisements for Kotex.