Style and Color for Appliances Housed in Flame-Resistant Acetate

2024-09-03T16:54:11-04:00

Color print advertisement for celluose acetate manufactured and sold by the Hercules Powder Company for use as a base in plastic molding compounds. The advertisement features an illustration of a clipboard with a "suggested design" of a "hair drier" [sic] made from plastic. The accompanying text promotes the use of cellulose acetate for electrical appliances for its "flame and heat resistance." This advertisement appeared in the July 1948 edition of Modern Plastics.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.