At Home or Away, at Work or Play...Cellulosics Save and Sell

2024-09-03T17:15:14-04:00

Two-page color print advertisement for cellulosic plastics made with plastic molding compounds manufactured and sold by Hercules Powder Company. The advertisement includes small black-and-white photographs of consumer goods made from plastic, including a lantern, fish lures, a doll, and a toy car. Each photograph has a caption describing the product and identifying the manufacturer. The accompanying text invites the reader to write to Hercules Powder Company for "helpful technical literature." This advertisement appeared in the May 1948 issues of Modern Plastics and Products Engineering.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.