Noma Makes News with "Hercules" Flame-Resistant Acetate

2024-09-03T17:14:31-04:00

Color print advertisement for flame-resistant cellulose acetate manufactured and sold by Hercules Powder Company. The advertisement features a graphic silhouette of a Christmas tree with photographs of illuminated ornaments manufactured by Noma. The accompanying text describes the use of flame-resistant acetate to manufacture the illuminated ornaments, as well as other electrical appliances and devices. This advertisement appeared in Modern Plastics, Materials & Methods, Product Engineering, Design News, and Machine News.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.