Another Design First

2024-09-03T16:53:34-04:00

Color print advertisement for Flame-Resistant Acetate manufactured and sold by the Hercules Powder Company. The advertisement features a photograph of a woman holding an IRO Electric Deodorizer. The text describes the use of Hercules Flame-Resistant Acetate in the manufacture of the housing of the deodorizer. A small inset photograph shows the interior of the deodorizer. This advertisement appeared in Modern Plastics, Materials & Methods, Product Engineering, Machine Design, and Electrical Manufacturing.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.