Designed Right...It Sells on Sight!

2024-09-03T16:43:23-04:00

Color print advertisement for cellulosic plastics made with plastic molding compounds manufactured and sold by Hercules Powder Company. The advertisement features a photograph of a young boy using a plastic crossbow toy shaped like an airplane, identified as the K-Jet shooting toy. The accompanying text promotes the use of plastic in toy manufacturing. This advertisement appeared in Modern Plastics.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.