Save and Sell with the Cellulosics

2024-09-03T17:17:26-04:00

Colorful print advertisement spread advertising cellulosic plastics made with plastic molding compounds manufactured and sold by Hercules Powder Company. The accompanying text promotes cellulosics as "the most useful of all plastics." The spread includes photographs of consumer goods made from plastic, advertisements for informational booklets available to order, and information describing in detail the desirable qualities of cellulosic plastics including dimensional stability, economy, toughness, workability, chemical resistance, and more. Each quality is accompanied by a stylized illustration.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.