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    • 1939

    Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified…

    • 1939

    Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified…

    • 1939

    The extensive collection of Hercules advertising materials, covering the years 1913 through 1952, documents the company's growth as a major manufacturer of chemical products. A portion of the 1939 edition is digitized…

    • 1939

    Print advertisement for Dow Chemical Company depicts a holiday scene with a Christmas tree rising from a bustling town square. People surround the tree, as if attending a tree-lighting ceremony. The paragraph below the…

    • 1939

    Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified…

    • 1940

    Color photograph advertisement depicts a woman in a dress holding a dance card making eye contact with a man whose backside can be seen bordering the left side of the photograph. The accompanying text describes how…

    • 1940

    Advertisement for Ethyl Cellulose manufactured and sold by the Hercules Powder Company for use as a toughening agent in cable coatings, lacquers, films, plastics, and varnishes, among other applications. The…

    • 1940

    Advertisement for Celluose Acetate manufactured and sold by the Hercules Powder Company for use as a base in plastic molding compounds. The advertisement features a hand pulling on a chain link (presumably manufactured…

    • 1940

    Advertisement for cellulose derivatives manufactured and sold by the Hercules Powder Company for use as a base in plastic molding compounds, including Nitrocellulose, Cellulose Acetate, and Ethyl Cellulose. The…

    • 1940

    Advertisement for Ethofoil, a film development of Ethyl Cellulose manufactured and marketed by the Dow Chemical Company. The advertisement details the application of Ethofoil to produce durable packaging resistant to…

    • 1940

    Advertisement for Dowflake Calcium Chloride, a product of the Dow Chemical Company marketed for use to control dust on unpaved roads and parking lots, as well as a roadway deicer. The advertisement details the nuisance…

    • 1940

    Advertisement for Dowflake Calcium Chloride, a product of the Dow Chemical Company marketed for use as a roadway deicer and to keep stockpiles of abrasives like sand and cinders unfrozen. The advertisement features an…

    • 1940s

    Print advertisement for a range of insecticides and fungicides manufactured by the Dow Chemical Company, including "MIKE" Sulfur, DN-Dry Mix, and App-L-Set. The advertisement also includes tips for best spraying results.

    • 1940

    Advertisement for cellulose derivatives, including Nitrocellulose, Cellulose Acetate, and Ethyl Cellulose, manufactured and marketed by the Hercules Powder Company for use in plastic sheeting and packaging materials.…

    • 1940

    Advertisement for Celluose Acetate manufactured and sold by the Hercules Powder Company for use as a base in plastic molding compounds. The advertisement features artistic renderings of various products made from…

    • 1940

    Advertisement for Celluose Acetate manufactured and sold by the Hercules Powder Company for use as a base in plastic molding compounds. The advertisement features artistic renderings of various plastics products in a…

    • 1940

    Advertisement for Celluose Acetate manufactured and sold by the Hercules Powder Company for use as a base in plastic molding compounds. The advertisement features a photo of a woman in a shower framed by artistic…

    • 1940

    Advertisement for Parlon, a chlorinated rubber manufactured and sold by the Hercules Powder Company for use as a base ingredient in paint finishes, as well as printing inks, textile coatings, and adhesives. The…

    • Wonderful New Ingredient, Parlon, Makes Finishes Last Longer - on the Road and Underfoot
    • 1940

    Advertisement for Parlon, a chlorinated rubber manufactured and sold by the Hercules Powder Company for use as a base ingredient in synthetic enamels, as well as paint finishes, printing inks, textile coatings, and…

    • 1940

    Advertisement for Parlon, a chlorinated rubber manufactured and sold by the Hercules Powder Company for use as a base ingredient in paint finishes, as well as printing inks, textile coatings, and adhesives. The…

    • 1940

    Advertisement for Hercules Gelamite, a semi-gelatin explosive manufactured and sold by the Hercules Powder Company as a standard explosive for tunneling and metal mining.

    Formed in 1912 as part of an anti-trust…

    • 1940

    Advertisement for various raw materials manufactured and sold by the Hercules Powder Company for a range of industrial applications, including pine and paper chemicals, rosins, resins, and cellulose. The advertisement…

    • 1940

    Advertisement for Yarmor, a trademarked name for pine oil manufactured and sold by the Hercules Powder Company to increase the effectiveness and reduce the manufacturing costs of cattle spray insecticides. This…

    • 1940

    Advertisement for D.H.S. Activator, a trademarked name for Ethylene glycol ether manufactured and sold by the Hercules Powder Company to increase the effectiveness and reduce the manufacturing costs of pyrethrum and…

    • 1940

    Advertisement for D.H.S. Activator, a trademarked name for Ethylene glycol ether manufactured and sold by the Hercules Powder Company to increase the effectiveness and reduce the manufacturing costs of pyrethrum…