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Subject Scientific apparatus and instruments--Marketing Remove constraint Subject: Scientific apparatus and instruments--Marketing

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    • 1950

    This photograph was taken at a trade show, where the Beckman Instruments' advertising campaign took the form of a political campaign, with the slogan "Put Beckman in Control." The slogan was a reference to Beckman…

    • circa 1970

    This bus was used for traveling or on location demonstrations and marketing of process control systems and instruments.

    • 1935-Aug-30

    Beckman thanks Evans for his hospitality during a trip to Denver, Colorado to sell the new pH meter and hopes that Evans will become a distributor for the instrument. Beckman's stops in Denver included Coors Porcelain…

    • 1935-Sep-07

    Anderson writes from National Technical Labatories to Arnold Beckman, providing him with an update about "acidimeter" production and pre-sales interest while Beckman is away in New York City. He notes that the first…

    • 1937-Sep-02

    Lyons thinks the new system of distribution for the Beckman pH meter will be an important change for the "industrial field." The National Postal Meter Company on the letterhead was one of Arnold Beckman's first…

    • 1964-Dec

    This photograph is part of a series of marketing images used to demonstrate the small size of Helipot products, in this case a potentiometer.

    Potentiometers regulate the flow of electricity, like the volume dial on a…