TY - CHAP DB - Science History Institute DP - Science History Institute M2 - Courtesy of Science History Institute. Rights: Public Domain Mark 1.0 TI - Problem... Solution Result... [February] T2 - 1947 Hercules Advertisements ID - 2cpss9v AU - Hercules Incorporated DA - 1947/// YR - 1947 AV - Records of Hercules Incorporated, Volume 1947 VL - Records of Hercules Incorporated, Volume 1947 AN - Records of Hercules Incorporated, Volume 1947 UR - https://digital.sciencehistory.org/works/2cpss9v AB - Advertisement for cellulose acetate plastics manufactured and sold by the Hercules Powder Company for use in durable lightweight luggage. The advertisement shows a racially-stereotyped depiction of a Black man. This advertisement appeared in the February 1947 issue of Nations Business; the February 1, 1947 issue of Business Week; the February 3, 1947 issues of Newsweek, the New York Journal of Commerce, the Chicago Journal of Commerce, and the Wall Street Journal; and the March 1947 issue of Fortune. Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose. KW - Chemical industry KW - Hercules Incorporated KW - Corporations KW - Advertising, Industrial KW - Cellulose--Chemistry KW - Cellulose KW - Cellulose acetate KW - Luggage KW - Stereotypes (Social psychology) LA - English ER -