TY - MANSCPT DB - Science History Institute DP - Science History Institute M2 - Courtesy of Science History Institute. Rights: Public Domain Mark 1.0 TI - Now...Water as Soft as Rain Right Out of Your Faucet! ID - 41687j17m AU - Dow Chemical Company DA - 1953/05/30/ YR - 1953 AV - Advertisements from the Dow Chemical Historical Collection, Box 7 VL - Advertisements from the Dow Chemical Historical Collection, Box 7 AN - Advertisements from the Dow Chemical Historical Collection, Box 7 UR - https://digital.sciencehistory.org/works/41687j17m AB - Black and white print advertisement for Dowex, a high-capacity resin manufactured and sold by the Dow Chemical Company for use in water softeners. This advertisement appeared on page 56 of the May 30, 1953 edition of The Saturday Evening Post. KW - Chemical industry KW - Dow Chemical Company KW - Water--Softening KW - Women in advertising KW - Gums and resins KW - Water--Softening--Equipment and supplies KW - Corporations LA - English, English ER -