TY - MANSCPT DB - Science History Institute DP - Science History Institute M2 - Courtesy of Science History Institute. Rights: Public Domain Mark 1.0 TI - Now You Can Enjoy the Luxury of Rain-Soft Water Right Out of the Faucet! ID - 5d86p104d AU - Dow Chemical Company DA - 1953/09/12/ YR - 1953 AV - Advertisements from the Dow Chemical Historical Collection, Box 7 VL - Advertisements from the Dow Chemical Historical Collection, Box 7 AN - Advertisements from the Dow Chemical Historical Collection, Box 7 UR - https://digital.sciencehistory.org/works/5d86p104d AB - Black and white print advertisement for Dowex, a high-capacity resin manufactured and sold by the Dow Chemical Company for use in water softeners. This advertisement appeared on page 75 of the September 12, 1953 edition of The Saturday Evening Post. KW - Women in the advertising KW - Chemical industry KW - Dow Chemical Company KW - Water--Softening KW - Corporations KW - Water--Softening--Equipment and supplies LA - English, English ER -