TY - MANSCPT DB - Science History Institute DP - Science History Institute M2 - Courtesy of Science History Institute. Rights: Public Domain Mark 1.0 TI - The "Romance" of Dry Cleaning ID - 6h440s505 AU - Dow Chemical Company DA - 1939/// YR - 1939 AV - Advertisements from the Dow Chemical Historical Collection, Box 1 VL - Advertisements from the Dow Chemical Historical Collection, Box 1 AN - Advertisements from the Dow Chemical Historical Collection, Box 1 UR - https://digital.sciencehistory.org/works/6h440s505 AB - Color print advertisement for Dowclene synthetic solvents manufactured and sold by the Dow Chemical Company for use in dry-cleaning, among other applications. The advertisement depicts the delivery of a freshly-cleaned garment as a young man prepares for a date. The accompanying text reflects on the importance of appearance in encouraging romance and the modern dry cleaner's role as a skilled technician whose work benefits from the use of Dowclene solvents. KW - Dow Chemical Company KW - Dry cleaning KW - Women in advertising KW - Advertising KW - Advertising, Industrial KW - Solvents KW - Solvents industry KW - Corporations KW - Chemical industry KW - Children in advertising LA - English, English ER -