TY - MANSCPT DB - Science History Institute DP - Science History Institute M2 - Courtesy of Science History Institute. Rights: Public Domain Mark 1.0 TI - Give a Beautiful Fruitcake for Christmas ID - 8it3s24 AU - Dow Chemical Company DA - 1961/// YR - 1961 AV - Advertisements from the Dow Chemical Historical Collection, Box 9 VL - Advertisements from the Dow Chemical Historical Collection, Box 9 AN - Advertisements from the Dow Chemical Historical Collection, Box 9 UR - https://digital.sciencehistory.org/works/8it3s24 AB - Color print advertisement for Saran Wrap, a product of the Dow Chemical Company. The advertisement features a photograph of a fruitcake being covered in Saran Wrap by a pair of manicured hands. The package of Saran Wrap is displayed prominently. The accompanying text describes the benefits of using Saran for food packaging. Smaller text includes a promotion for the "Food from Famous Kitchens" cookbook. KW - Advertising KW - Chemical industry KW - Corporations KW - Dow Chemical Company KW - Food--Storage KW - Plastics KW - Plastics industry and trade KW - Women in advertising KW - Housewives KW - Housewives as consumers KW - Plastics in packaging LA - English ER -