TY - MANSCPT DB - Science History Institute DP - Science History Institute M2 - Courtesy of Science History Institute. Rights: In Copyright, D TI - Vass iss vrong mitt $30,000,000.00??? ID - h989r323x AU - Beckman Instruments, Inc. DA - 1960/// YR - 1960 AV - Beckman Historical Collection, Box 49, Folder 18 VL - Beckman Historical Collection, Box 49, Folder 18 AN - Beckman Historical Collection, Box 49, Folder 18 UR - https://digital.sciencehistory.org/works/h989r323x AB - This advertisement ran in Playboy in 1960 (among other publications), with the goal of recruiting new employees. It builds on the fame of Beckman's pH meter line of instruments via humorous German-accented English that tells the story of Arnold O. Beckman's success. Arnold Beckman invented his first pH meter in 1934 at the request of a chemist from the California citrus industry, who needed an accurate way to measure the acidity of his product. The resulting instrument kicked off rapid development not only of Beckman Instruments, Inc. but also of the electronic scientific instrument industry. KW - Beckman, Arnold O. KW - Hydrogen-ion concentration--Measurement--Instruments KW - Scientific apparatus and instruments KW - German language--Accents and accentuation KW - Employees--Recruiting KW - Beckman Instruments, Inc. LA - English ER -