TY - MANSCPT DB - Science History Institute DP - Science History Institute M2 - Courtesy of Science History Institute. Rights: Public Domain Mark 1.0 TI - The man on the moon wears a western hat ID - ht24wj40p AU - Beckman Instruments, Inc. DA - 1961/// YR - 1961 AV - Beckman Historical Collection, Box 49, Folder 19 VL - Beckman Historical Collection, Box 49, Folder 19 AN - Beckman Historical Collection, Box 49, Folder 19 UR - https://digital.sciencehistory.org/works/ht24wj40p AB - This advertisement appeals to potential Beckman Instruments employees by building on the popularity of NASA's early manned spaceflight programs. In 1961 -- the year of this advertisement -- NASA conducted its first manned spaceflight (Freedom 7), and quickly afterwards President John F. Kennedy initiated the Apollo program, with the goal of putting a human on the moon. Although that goal was not achieved until Apollo 11 in 1969, in the intervening years Beckman Instruments contributed the Gemini project (1961-1966). Beckman's instruments were used to develop some of the technology that made spaceflight possible, but also the company also created instruments that would monitor astronauts' health and respiration. KW - United States. National Aeronautics and Space Administration KW - Space flight KW - Astronautics and civilization KW - Space flight to the moon KW - Scientific apparatus and instruments KW - Project Gemini (U.S.) KW - Employees--Recruiting KW - Beckman Instruments, Inc. LA - English ER -