TY - MANSCPT DB - Science History Institute DP - Science History Institute M2 - Courtesy of Science History Institute. Rights: Public Domain Mark 1.0 TI - "We Bought the Light Ones -- Didn't We Mother?" ID - jw3fghi AU - Dow Chemical Company DA - 1946/// YR - 1946 AV - Advertisements from the Dow Chemical Historical Collection, Box 4 VL - Advertisements from the Dow Chemical Historical Collection, Box 4 AN - Advertisements from the Dow Chemical Historical Collection, Box 4 UR - https://digital.sciencehistory.org/works/jw3fghi AB - Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustration of a young girl and her mother, who is pruning a small tree with a pair of pruning shears. There are also small inset illustrations showing the fabrication process of magnesium, including a worker in a Dow plant, a man finishing an aircraft door made of magnesium and a railway dock board in use. The advertisement also features the Dowmetal logo, a hand holding a winged ingot of magnesium. The accompanying text describes the use of magnesium to manufacture lightweight and durable household goods such as pruning shears. KW - Dow Chemical Company KW - Advertising KW - Corporations KW - Chemical industry KW - Magnesium KW - Magnesium alloys KW - Magnesium industry and trade KW - Garden tools KW - Children in advertising KW - Women in advertising KW - Housewives as consumers KW - Advertising, Industrial LA - English ER -