TY - MANSCPT DB - Science History Institute DP - Science History Institute M2 - Courtesy of Science History Institute. Rights: Public Domain Mark 1.0 TI - Badische Anilin & Soda-Fabrik dye label with elephant ID - k06988730 PB - Badische Anilin- & Soda-Fabrik CY - Ludwigshafen am Rhein, Germany DA - 1900/// YR - 1900 M3 - dye transfer prints UR - https://digital.sciencehistory.org/works/k06988730 AB - Dye label depicts an elephant surrounded by an elaborate border. Decorative border includes the Badische Anilin & Soda-Fabrik (BASF) trademark insignia and medallions including one commemorating the 1879 International Exposition that took place in Sydney, Australia. Founded in 1865, Badische Anilin & Soda-Fabrik (BASF) was once the largest chemical factory in the world. Based in Ludwigshafen, Germany, the company first concentrated on the manufacture of synthetic dyestuffs. Key breakthroughs came in the form of the industrial production of synthetic indigo (1897) and the discovery of the indanthrene dyes (1901). Aniline dyes determined much of the firm's business. The company primarily advertised by submitting its products for awards at regional and international industrial trade fairs, especially world's fairs. KW - Dye industry KW - Exhibitions KW - Badische Anilin- & Soda-Fabrik KW - Dyes and dyeing KW - Advertising KW - Elephants in art KW - Printed ephemera LA - English ER -