TY - MANSCPT DB - Science History Institute DP - Science History Institute M2 - Courtesy of Science History Institute. Rights: Public Domain Mark 1.0 TI - Advertisement for Dowmetal Magnesium ID - lwgj29x AU - Dow Chemical Company DA - 1945/01/15/ YR - 1945 AV - Advertisements from the Dow Chemical Historical Collection, Box 8 VL - Advertisements from the Dow Chemical Historical Collection, Box 8 AN - Advertisements from the Dow Chemical Historical Collection, Box 8 UR - https://digital.sciencehistory.org/works/lwgj29x AB - Print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustration of a woman styled as Rosie the Riveter lifting a tool presumably made of Dowmetal. The accompanying text details Dowmetal's lightness and durability relative to other structural metals and its use in manufacturing industries. This advertisement appeared on page 79 of the January 15, 1945 edition of Newsweek. KW - Dow Chemical Company KW - Chemical industry KW - Corporations KW - Magnesium KW - Magnesium alloys KW - Magnesium industry and trade KW - Women in advertising KW - Rosie the Riveter (Symbolic character) KW - World War (1939-1945) LA - English ER -