TY - MANSCPT DB - Science History Institute DP - Science History Institute M2 - Courtesy of Science History Institute. Rights: Public Domain Mark 1.0 TI - Saran Seat Covers...Smart, Modern Patterns Last the Life of Your Car! ID - mhaye2w AU - Dow Chemical Company DA - 1950/// YR - 1950 AV - Advertisements from the Dow Chemical Historical Collection, Box 9 VL - Advertisements from the Dow Chemical Historical Collection, Box 9 AN - Advertisements from the Dow Chemical Historical Collection, Box 9 UR - https://digital.sciencehistory.org/works/mhaye2w AB - Color print advertisement for Saran fabric, made from Saran textile monofilaments. Saran is the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement features a man and woman in a car with Saran fabric upholstery. A sidebar shows swatches of Saran fabric in plaid and other patterns. A smaller inset illustration shows luggage covered with Saran fabric. The accompanying text promotes the use of Saran fabric for seat covers as well as luggage. This advertisement appeared in The Saturday Evening Post. KW - Dow Chemical Company KW - Advertising KW - Chemical industry KW - Corporations KW - Plastics KW - Plastics industry and trade KW - Textile fabrics KW - Textile industry KW - Automobiles--Upholstery KW - Luggage KW - Luggage industry KW - Women in advertising LA - English ER -