TY - CHAP DB - Science History Institute DP - Science History Institute M2 - Courtesy of Science History Institute. Rights: Public Domain Mark 1.0 TI - You Lose on Every Gallon... T2 - 1940 Hercules Advertisements ID - p5547s25x AU - Hercules Incorporated DA - 1940/// YR - 1940 AV - Records of Hercules Incorporated, Volume 1940 VL - Records of Hercules Incorporated, Volume 1940 AN - Records of Hercules Incorporated, Volume 1940 UR - https://digital.sciencehistory.org/works/p5547s25x AB - Advertisement for D.H.S. Activator, a trademarked name for Ethylene glycol ether manufactured and sold by the Hercules Powder Company to increase the effectiveness and reduce the manufacturing costs of pyrethrum and rotenone insecticides and sprays. This advertisement was published in the June 1940 issue of Soap. Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose. KW - Pyrethrum (Insecticide) KW - Chemical industry KW - Hercules Incorporated KW - Corporations KW - Naval stores KW - Insecticides KW - Rotenone KW - Insecticides--Toxicology KW - Advertising, Industrial KW - Naval stores industry LA - English ER -