TY - CHAP DB - Science History Institute DP - Science History Institute M2 - Courtesy of Science History Institute. Rights: Public Domain Mark 1.0 TI - Reduce laundering costs with Daintex T2 - 1949 Hercules Advertisements ID - q524jp516 AU - Hercules Incorporated DA - 1949/// YR - 1949 AV - Records of Hercules Incorporated, Volume 1949 VL - Records of Hercules Incorporated, Volume 1949 AN - Records of Hercules Incorporated, Volume 1949 UR - https://digital.sciencehistory.org/works/q524jp516 AB - Advertisement for Daintex, a terpene-based chemical manufactured and sold by the Hercules Powder Company for use in soaps and detergents. This advertisement appeared in Starchroom Laundry Journal. Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose. KW - Chemical industry KW - Detergent industry KW - Research, Industrial KW - Laundry KW - Hercules Incorporated KW - Terpenes KW - Corporations KW - Naval stores KW - Detergents KW - Advertising, Industrial LA - English ER -