TY - MANSCPT DB - Science History Institute DP - Science History Institute M2 - Courtesy of Science History Institute. Rights: Public Domain Mark 1.0 TI - Off in a cloud of dust! ID - r494vm01t AU - Dow Chemical Company DA - 1938/05/16/ YR - 1938 AV - Advertisements from the Dow Chemical Historical Collection, Box 7 VL - Advertisements from the Dow Chemical Historical Collection, Box 7 AN - Advertisements from the Dow Chemical Historical Collection, Box 7 UR - https://digital.sciencehistory.org/works/r494vm01t AB - Print advertisement for Dowflake depicts a couple driving an automobile waving to a passerby with a cloud of dust emanating from the dirt road. A hand-painted sign on the back of their automobile reads "Excuze [excuse] our Duzt [dust]." A paragraph below the illustration warns readers of the dangers of dust produced by motorists. Patented on February 17, 1925, Dowflake was marketed for use to control dust on unpaved roads and parking lots, as well as a roadway deicer. This advertisement appeared on page 60 of Time magazine dated May 16, 1938. KW - Roads--Maintenance and repair KW - Dow Chemical Company KW - Roads--Dust control KW - Advertising KW - Calcium chloride LA - English, English ER -