TY - CHAP DB - Science History Institute DP - Science History Institute M2 - Courtesy of Science History Institute. Rights: Public Domain Mark 1.0 TI - What's Your Mileage on a Gallon of Paint? T2 - 1940 Hercules Advertisements ID - rj430521g AU - Hercules Incorporated DA - 1940/// YR - 1940 AV - Records of Hercules Incorporated, Volume 1940 VL - Records of Hercules Incorporated, Volume 1940 AN - Records of Hercules Incorporated, Volume 1940 UR - https://digital.sciencehistory.org/works/rj430521g AB - Advertisement for Parlon, a chlorinated rubber manufactured and sold by the Hercules Powder Company for use as a base ingredient in synthetic enamels, as well as paint finishes, printing inks, textile coatings, and adhesives. The advertisement features artistic renderings of a variety of synthetic surfaces made more durable, glossy, and weather-resistant by the addition of Parlon, including roadways and flooring. This advertisement appeared in the November 1940 edition of Fortune magazine. Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose. KW - Paint industry and trade KW - Chemical industry KW - Rubber, Chlorinated KW - Hercules Incorporated KW - Corporations KW - Painting, Industrial KW - Advertising, Industrial LA - English ER -