TY - MANSCPT DB - Science History Institute DP - Science History Institute M2 - Courtesy of Science History Institute. Rights: Public Domain Mark 1.0 TI - Magnesium and the Problem of Design in Your Product ID - ttmwwp0 AU - Dow Chemical Company DA - 1951/10/08/ YR - 1951 AV - Advertisements from the Dow Chemical Historical Collection, Box 8 VL - Advertisements from the Dow Chemical Historical Collection, Box 8 AN - Advertisements from the Dow Chemical Historical Collection, Box 8 UR - https://digital.sciencehistory.org/works/ttmwwp0 AB - Black and white print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. Includes a description of a manufacturing scenario in which the use of Dowmetal magnesium material eases re-design considerations. The material is advertised as lightweight, strong, corrosion-resistant, and able to be shaped and produced in a variety of forms. Depicts a hand holding a design compass. Includes a brief description of Dowmetal's application to the United States' defense effort. The Dowmetal logo, a hand holding a winged ingot of magnesium, is located in the bottom right of the advertisement. Found on page 109 of Time Magazine, October 8, 1951 issue. KW - Advertising KW - Dow Chemical Company KW - Advertising, Industrial KW - Chemical Industry KW - Magnesium alloys KW - Mineral industries LA - English ER -