TY - CHAP DB - Science History Institute DP - Science History Institute M2 - Courtesy of Science History Institute. Rights: Public Domain Mark 1.0 TI - Then, Suds for Slipper Bathers...Now, Toughener for Rubber T2 - 1947 Hercules Advertisements ID - zk51vh51p AU - Hercules Incorporated DA - 1947/// YR - 1947 AV - Records of Hercules Incorporated, Volume 1947 VL - Records of Hercules Incorporated, Volume 1947 AN - Records of Hercules Incorporated, Volume 1947 UR - https://digital.sciencehistory.org/works/zk51vh51p AB - Advertisement for Dresinate, the trade name for an emulsifier and toughener manufactured and sold by the Hercules Powder Company for use in the manufacture of rubber. The advertisement details the varied uses of naval stores past and present, highlighting Hercules' discovery and development of new products and uses. This advertisement appeared in the April 1947 issue of Naval Stores Review. Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose. KW - Chemical industry KW - Research, Industrial KW - Rubber industry and trade KW - Hercules Incorporated KW - Corporations KW - Naval stores KW - Advertising, Industrial LA - English ER -