This advertisement from Beckman Instruments places the company in a long narrative of scientific instrumentation, starting with 18th century eyeglass manufacturer, Edward Scarlett (optician to His Majesty King George II). Like Scarlett, the ad claims, Beckman Instruments is also helping humanity advance by discovering "new ways to see and measure" through their spectrophotometers, pH meters, gas chromatographs, oxygen analyzers, and other instruments.
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Charles Bowes Advertising, and Beckman Instruments. “It's a Far Cry from Scarlett's Day...,” 1959. Beckman Historical Collection, Box 49, Folder 16. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/2514nk51b.
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