Advertisement for Daintex, a terpene-based chemical manufactured and sold by the Hercules Powder Company for use in soaps and detergents. This advertisement appeared in the May 1943 issue of Laundry Age.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Said the Big Blue Denim to the Little White Wash Suit...” 1943 Hercules Advertisements, 1943. Records of Hercules Incorporated, Volume 1943. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/c821gk626.
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