This advertisement depicts Beckman Instruments as an active participant in building humanity's future through high-tech scientific instruments. Spectrophotometers, pH meters, nuclear counters, HPLC (high performance liquid chromatography) systems, and centrifuges all figure in this vision of the future, which will be geodesic dome-based.
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N.W. Ayer & Son, and Beckman Instruments. “The next Industrial Revolution,” 1981. Beckman Historical Collection, Box 50, Folder 6. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/cv43nw80h.
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