About Magazine Podcasts Events
Museum Hours:Wednesday–Saturday, 10AM–5PM

Digital Collections

Advertisements

What nylon did for your legs, LYCRA will do for your figure!

  • 1961

Rights

In the United States

Download selected image

PDFSmall JPG1200 x 1567px — 207 KBLarge JPG2880 x 3761px — 909 KBFull-sized JPG4515 x 5896px — 2.0 MBOriginal fileTIFF — 4515 x 5896px — 76.2 MB
View
In the
United States
Searchable PDF
may contain errors
Download PDF

Magazine advertisement for DuPont Lycra, the brand name for the polyester-polyurethane copolymer invented by Joseph Shivers in 1958 at the DuPont laboratory in Waynesboro, Virginia. The advertisement was published in the September 22, 1961 edition of Life magazine. In the image, a dark-haired woman wearing a white bra and girdle is reclining on an ornate chaise lounge.

Property Value
Format
Genre
Language
Subject
Rights No Copyright - United States
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Exhibited in

Learn More

Scientific Biography
Nylon: A Revolution in Textiles

Related Items

Cite as

“What Nylon Did for Your Legs, LYCRA Will Do for Your Figure!,” 1961. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/gq67jr53v.

  Export citation (RIS) ?

This citation is automatically generated and may contain errors.

The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.