Cardboard box of Browndages brand adhesive bandages. The family-owned company, Browndages, was founded in 2018 in Columbus, Ohio by the husband and wife team, Rashid Bashir and Intisar Madhi. The box contains twenty bandages in five shades, ranging from dark to light brown.
Historically, name-brand bandages and other first aid equipment proclaimed as "flesh-colored" existed solely in soft pink or light tan tones. The use of white skin as the default basis for "flesh-color" excludes consumers of color. Companies including Soul Aid (1970s), Ebon-Aide (1990s) and more recently, Browndages and Tru-Colour®, developed bandages to represent people of color and fill this gap in the market.
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