Transcript: The Magic Wheel
1952
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00:02:01 Well, I guess that's all, folks.
00:02:03 Mr. Allen.
00:02:06 Allen, I'm sorry to be late.
00:02:08 I was wondering what happened to you, Henry.
00:02:10 Well, I've been working on our impregnating ink idea,
00:02:12 and you know I think I found a new reactor.
00:02:14 I'm trying three parts acetone.
00:02:16 That's fine, that's fine, Henry.
00:02:18 We won't keep you long.
00:02:20 Right now we want to present to you
00:02:22 your membership certificate and pin
00:02:25 and welcome you to the 25-Year Club.
00:02:28 It means something when one out of every six
00:02:31 or seven workers has been with the company
00:02:34 25 years and more.
00:02:39 I want you to know too, Henry,
00:02:41 it's an honor to all of us who already wear
00:02:43 the 25-year pin
00:02:45 every time a man like you earns one.
00:02:49 Well, I...
00:02:51 Thank you, sir.
00:02:53 ♪♪♪
00:03:00 25 years.
00:03:02 It's a long time.
00:03:04 No, it isn't.
00:03:06 Not when you're looking back at it.
00:03:08 ♪♪♪
00:03:14 Seems more like the day before yesterday.
00:03:17 It's funny what a lot of thoughts
00:03:19 crowd into a fellow's mind at a time like this.
00:03:22 I remember that first morning.
00:03:24 I can see it as plain.
00:03:26 Pete Wills gave me a lift in his car
00:03:29 and then tried to talk me out of coming in.
00:03:32 Well, here we are, Henry,
00:03:34 and I think you're making a mistake.
00:03:36 Biggest company in their line.
00:03:38 Yeah, but what are they gonna do
00:03:40 when they run out of places to sell them cash registers?
00:03:42 They've got them about every place now.
00:03:44 Those folks will be out of a job.
00:03:46 Doesn't look like it to me.
00:03:48 You gotta think of your future, Henry.
00:03:51 A young, growing concern
00:03:53 that still has a chance to go places.
00:03:56 Maybe so, but...
00:03:59 Besides, what's your chemistry training
00:04:01 got to do with making cash registers?
00:04:05 I don't know yet.
00:04:07 Maybe I just want to work here.
00:04:10 Good luck.
00:04:11 Thanks, Pete.
00:04:20 That was it.
00:04:22 I just wanted to work here.
00:04:24 Starting some 40 years before that,
00:04:26 with 13 employees,
00:04:28 this company had taken a crude idea
00:04:31 and developed it into the most widely used machine
00:04:33 in the handling of money and records
00:04:35 in the whole world.
00:04:37 I've seen some of those early models since
00:04:39 and heard some fantastic stories about them.
00:04:41 When the first cash registers came out,
00:04:43 some people were suspicious of them.
00:04:45 They took the new machines to be a challenge
00:04:47 to their honesty,
00:04:49 instead of a faster, more accurate way
00:04:51 of keeping track of sales.
00:04:53 Fortunately, this opposition didn't last long,
00:04:55 but there just at first,
00:04:57 some of the rougher element
00:04:59 tried to run cash register men out of town.
00:05:01 And in those days, it took a brave man
00:05:03 to be an NCR salesman
00:05:05 and clever at hiding his samples.
00:05:07 What's he look like, Ted?
00:05:09 I ain't seen him. Give me a drag.
00:05:13 Here he comes now.
00:05:15 You won't come peddling them things around here anymore.
00:05:17 You sure it's him?
00:05:19 He ain't dressed like no drummer.
00:05:21 He ain't carrying no case.
00:05:27 Good evening.
00:05:28 Good evening.
00:05:29 Evening.
00:05:32 What's he carrying that bumble shoot for?
00:05:33 It ain't raining?
00:05:35 Maybe he's the new preacher.
00:05:37 I'll go on back and sit down.
00:05:39 Give me that buddy.
00:05:55 There he goes into Noah's Ark.
00:05:57 Maybe he's going to buy something.
00:05:59 Hey, how long we going to wait around here?
00:06:01 Why don't you make like a hoop
00:06:03 and roll away?
00:06:05 Skidoo to you too.
00:06:13 You want to talk private?
00:06:15 Here'll do.
00:06:16 Mr. Purdy, I'm from the National Cash Register Company
00:06:18 of Dayton, Ohio.
00:06:20 Now, here is some new information
00:06:21 about our new total adder.
00:06:26 And this is a three-key sample model.
00:06:45 Well, dog, my goodness.
00:06:51 Many such thoughts flashed through my mind
00:06:54 that morning, 25 years ago.
00:06:56 Why, the place was alive with tradition.
00:07:00 Of course, I never dreamed then
00:07:02 of the two-block-long assembly lines
00:07:04 we have today.
00:07:09 I wasn't even thinking primarily
00:07:11 of making better cash registers.
00:07:14 Everyone tries to make a better product.
00:07:17 But here was a company that had gone at it
00:07:19 from an entirely new angle.
00:07:22 It set out to improve the conditions
00:07:24 under which the product was made.
00:07:26 Not only for the sake of the product,
00:07:28 but for the sake of the workers, too.
00:07:40 They were given the first daylight factory.
00:07:44 The walls were made 80% glass.
00:07:46 The first welfare department
00:07:48 for employees was established.
00:07:50 It has been the model
00:07:52 for industrial relations ever since.
00:07:55 The first inside-the-plant
00:07:57 dining room for the workers
00:07:59 that has today grown
00:08:00 into nine different dining rooms,
00:08:02 not counting the main auditorium
00:08:04 where the workers can take their lunches
00:08:06 and watch a movie while they eat.
00:08:08 There's a common saying around Dayton.
00:08:10 You don't have to carry lunch buckets to NCR.
00:08:14 You get a home-cooked meal
00:08:15 in the middle of the day,
00:08:16 just like home.
00:08:18 And a choice of pleasant surroundings
00:08:21 where the folks can eat together
00:08:22 and talk over problems
00:08:24 or just have fun.
00:08:40 The first factory medical section
00:08:42 with free company doctor
00:08:43 and nurses in attendance.
00:08:45 Sick benefits, group insurance, and so forth.
00:08:49 Some of these ideas
00:08:50 came from the employees themselves.
00:08:55 Suggestion boxes were scattered
00:08:57 through the factory and office buildings.
00:08:59 Another first in industry.
00:09:02 The idea came from the legendary slot
00:09:05 in the wall of a doge's palace
00:09:07 in ancient Venice.
00:09:09 A citizen could write out
00:09:10 his criticisms and suggestions
00:09:12 which the authorities could study
00:09:13 without knowing who made them.
00:09:17 Payments to employees
00:09:19 for suggestions used
00:09:21 totaled thousands of dollars a year.
00:09:23 And the company has more than
00:09:25 100,000 eyes and ears
00:09:27 constantly watching and listening
00:09:29 for ways to do things better.
00:09:33 The salesmen were shown
00:09:34 how a definite need for their product
00:09:36 already existed in millions of places.
00:09:39 The only catch being,
00:09:41 they had to learn not only
00:09:42 everything about their machines,
00:09:44 but about all the businesses
00:09:46 for which the machines were designed.
00:09:54 The result was threefold.
00:09:57 NCR salesmen became experts
00:09:59 in business systems and methods.
00:10:02 And they developed a brand new concept
00:10:04 in creative selling.
00:10:07 The business world calls it
00:10:09 the beginning of modern salesmanship.
00:10:11 And I want to tell you,
00:10:12 it's as fascinating to me today
00:10:14 as it was the first time.
00:10:16 The way those machines grow
00:10:17 right before your eyes.
00:10:20 The skilled hands
00:10:21 that put together
00:10:22 up to 20,000 parts
00:10:23 in a single machine.
00:10:25 Many of them not only more intricate,
00:10:27 but more precise
00:10:28 than the works of the finest watch.
00:10:30 They have to be.
00:10:32 They have to work longer and harder.
00:10:34 They can't ever be almost right.
00:10:37 They have to be exactly right
00:10:39 each time, every time, all the time.
00:10:42 Everything we do ends up in figures.
00:10:45 Figures on wheels.
00:10:47 Big wheels, little wheels,
00:10:48 round wheels, and decagonals.
00:10:50 Figures on tabs and indicators.
00:10:52 Brown, square, flat, and rectangular.
00:10:55 Figures stamped on, rolled on,
00:10:57 and painted on through silk.
00:10:59 Figures black on white,
00:11:00 and white on black.
00:11:02 Figures that are every color
00:11:03 of the rainbow.
00:11:05 Figures that pop up,
00:11:06 spin around, and march up and down
00:11:08 and sideways to infinity.
00:11:10 I don't say we invented figures,
00:11:13 but we put more of them to work
00:11:14 than anybody I know.
00:11:16 I knew in the early 1900s
00:11:19 Colonel Deeds had brought in
00:11:20 a young electrical engineer,
00:11:21 Charles F. Kettering.
00:11:23 He also invented the self-starter
00:11:24 for automobiles.
00:11:26 His job at our place
00:11:27 was to design a motor
00:11:28 strong enough to operate
00:11:29 a cash register,
00:11:31 small enough to fit inside of it.
00:11:34 Since then, the register
00:11:35 had been expanded, developed,
00:11:36 and refined until it seemed to me,
00:11:38 even 25 years ago,
00:11:41 that it could do about everything
00:11:42 for a merchant except maybe
00:11:44 deliver his packages.
00:11:48 ♪
00:12:11 But I had this hunch
00:12:14 that a company smart enough
00:12:15 to make a machine like this,
00:12:17 the like of which
00:12:18 had never been seen before,
00:12:20 and now it was in daily use
00:12:21 all over the world,
00:12:22 would be smart enough
00:12:23 to come up with something else.
00:12:25 And they were,
00:12:26 as I soon found out.
00:12:28 ♪
00:12:31 Oh yes, and I also
00:12:32 needn't have worried
00:12:33 about getting to use
00:12:34 my chemistry training.
00:12:36 I was amazed at all the different
00:12:38 kinds of specialists
00:12:39 it took to run this business.
00:12:41 Technicians in fields
00:12:43 I never dreamed would have
00:12:44 anything to do with cash registers.
00:12:47 ♪
00:12:55 Authorities on things
00:12:56 as different as synthetic rubber
00:12:58 and metallurgy,
00:13:00 printing ink and plastics,
00:13:02 eye health and store traffic.
00:13:04 Anyway, I was running
00:13:05 some polarized light tests
00:13:07 one day, not long after
00:13:08 I started here,
00:13:09 when the department head
00:13:10 walks in.
00:13:13 How you coming, Henry?
00:13:14 Almost done.
00:13:15 Good.
00:13:16 I've just thrown
00:13:17 some new specs at it.
00:13:18 An accounting machine
00:13:19 with a typewriter
00:13:20 built into it.
00:13:21 A typewriter?
00:13:22 Yes, for descriptive billing.
00:13:24 It'll open a new field for us.
00:13:25 Man, O'Day.
00:13:27 It'll double our market
00:13:28 at least.
00:13:29 You know something?
00:13:30 Someday we may be doing
00:13:31 as much business
00:13:32 on accounting machines
00:13:33 as we now do
00:13:34 in cash registers.
00:13:35 You know something?
00:13:36 You might be right.
00:13:38 ♪
00:13:41 Looking back at myself
00:13:42 25 years ago,
00:13:43 I think that's
00:13:44 pretty good prophesying.
00:13:47 We went on
00:13:48 to the utility billing machine,
00:13:50 the bank posting machine,
00:13:51 the payroll machine,
00:13:52 all from one little idea.
00:13:55 But was it a dandy?
00:13:59 With all our many specialists,
00:14:01 for years,
00:14:02 they've been trying
00:14:03 to find a better drive.
00:14:06 The old tube
00:14:07 within a tube system
00:14:08 then in use
00:14:09 had many limitations.
00:14:13 Here's how one pair
00:14:14 of those 100,000 eyes
00:14:15 and ears
00:14:16 were on the lookout
00:14:17 for the good of the company.
00:14:18 One Saturday afternoon,
00:14:20 Walter Crider,
00:14:21 a model maker
00:14:22 in the model shop
00:14:23 at the plant,
00:14:24 was mowing his lawn
00:14:25 when his mower
00:14:26 hit a stick or something.
00:14:28 He stooped
00:14:29 to clear the blades
00:14:30 and his eyes
00:14:31 lighted on something.
00:14:34 It was as though
00:14:35 he were seeing a lawnmower
00:14:36 for the first time.
00:14:44 Sometime later,
00:14:45 his wife found him
00:14:46 in his cellar workshop.
00:14:53 Oh, there you are.
00:14:55 Didn't you hear me?
00:14:56 I've been calling you
00:14:57 for supper.
00:14:58 Mama, I've got it.
00:15:00 You have, dear?
00:15:01 Got what?
00:15:03 I found the lawnmower
00:15:05 with the grass half cut.
00:15:07 That's where I got the idea,
00:15:08 see?
00:15:09 A wheel within a wheel.
00:15:10 That'll do it.
00:15:11 What are you talking about?
00:15:14 See the square hole
00:15:15 on the inside wheel?
00:15:16 That's the drive wheel.
00:15:18 We can run a square rod
00:15:19 through that.
00:15:20 And when we turn
00:15:21 the square rod,
00:15:22 it turns the inside wheel.
00:15:24 That turns the outside wheel.
00:15:26 But when we turn
00:15:27 the square rod
00:15:28 in the round hole,
00:15:31 nothing happens.
00:15:32 See, Mama?
00:15:34 No.
00:15:35 Come to supper.
00:15:36 All they have to do
00:15:37 is stand up the rod
00:15:39 and slip the wheels
00:15:40 down over it.
00:15:43 And that is how today,
00:15:44 in the patented process,
00:15:45 the drive shafts
00:15:46 are built up
00:15:47 with their wheels
00:15:48 in any desired combination
00:15:50 or series
00:15:51 to compute and tabulate
00:15:53 and verify
00:15:54 as many as 10, 20,
00:15:55 even 30 and more columns
00:15:56 of figures at a time.
00:16:16 Such as in the payroll machine.
00:16:32 Utility billing
00:16:34 and all the others.
00:16:37 All made possible
00:16:39 by the little wheel.
00:16:41 I call it the magic wheel.
00:16:44 Yes, your thoughts
00:16:46 sure crowd in on you
00:16:48 at a time like this.
00:16:50 Like when I was a boy,
00:16:52 I used to hear when a person drowned,
00:16:54 his whole life flashed before him
00:16:56 in those few seconds
00:16:58 For years,
00:16:59 I was almost afraid to swim.
00:17:01 I needn't have worried
00:17:02 any more than I needed
00:17:03 to worry about coming
00:17:04 with the company
00:17:05 25 years ago.
00:17:07 And think what it will be
00:17:08 in the next 25 years.
00:17:11 Over in engineering
00:17:12 right now,
00:17:13 they are working
00:17:14 on machines,
00:17:15 some of them electronic.
00:17:16 The world may not see
00:17:17 for another five
00:17:18 or 10 years yet.
00:17:23 Hmm.
00:17:30 That new finish can take it.
00:17:32 Yes, sir.
00:17:33 Everything they do here today,
00:17:35 tomorrow they do better.
00:17:37 To take a business
00:17:38 that's already the leader
00:17:39 and make it even better.
00:17:43 I wish now I'd told Mr. Allen
00:17:44 that when he gave me the pin.
00:17:48 Look at the spirit around here.
00:17:53 You feel it
00:17:54 anywhere you go on the plant.
00:17:56 That NCR family spirit
00:17:57 is no bunk.
00:17:59 At least they work together
00:18:00 like they mean it
00:18:01 and they play together
00:18:02 like they mean it,
00:18:03 whether it's noon hour poits
00:18:04 with rubber tires and pegs
00:18:06 they stick in the floor
00:18:07 between the assembly lines
00:18:08 or dart ball or ping pong,
00:18:11 checkers or chess
00:18:12 or noontime movies
00:18:15 or after hours
00:18:16 or on weekends and holidays
00:18:18 when we get together
00:18:19 at Old River.
00:18:21 The park created
00:18:22 by the company
00:18:23 for the employee
00:18:24 is a stone's throw from the plant.
00:18:27 By golly,
00:18:28 NCR isn't only
00:18:29 a good place to work,
00:18:31 it's a way of life.
00:18:34 For that matter,
00:18:35 life for all of us
00:18:36 is richer today
00:18:37 than it was
00:18:38 even 25 years ago.
00:18:40 We are living longer
00:18:41 but better yet,
00:18:42 our years are fuller.
00:18:44 We have more things to do
00:18:45 but strangely enough
00:18:46 we have more time
00:18:47 to do them.
00:18:48 That is because
00:18:49 the whole temple of our existence
00:18:50 has been speeded up.
00:18:52 We have more time
00:18:53 to enjoy pleasant places.
00:20:08 Yes sir,
00:20:09 a very pleasant,
00:20:10 highly satisfactory life.
00:20:18 Right within the family,
00:20:19 our people have every chance
00:20:21 to upgrade themselves.
00:20:23 Our NCR evening schools,
00:20:25 the first of their kind,
00:20:26 have been running
00:20:27 for more than 50 years.
00:20:29 Nor do we consider
00:20:30 that our responsibility
00:20:31 ends at the factory gate.
00:20:34 Every week in the year,
00:20:35 several thousand
00:20:36 Dayton children swarm
00:20:37 to the Saturday morning
00:20:38 free movies
00:20:39 and other entertainment
00:20:40 of the auditorium.
00:20:42 Every boy and girl in Dayton
00:20:44 that graduates from high school
00:20:45 gets his or her diploma
00:20:47 on the same NCR stage.
00:20:55 In the selling end too,
00:20:57 we have made the same
00:20:58 solid advance.
00:21:01 The company realizing
00:21:02 the need for a quiet place
00:21:03 where salesmen could be trained,
00:21:05 a site was selected,
00:21:06 an old sugar camp
00:21:07 overlooking the factory.
00:21:09 First, a tent city.
00:21:11 Then, Colonel Deeds
00:21:12 took a long look ahead
00:21:13 to replace the tents
00:21:14 with permanent classrooms,
00:21:16 assembly and dining halls,
00:21:17 cottage dormitories,
00:21:18 and recreational facilities.
00:21:25 The beautiful campus
00:21:26 spreads over the shaded,
00:21:27 breeze-swept knolls
00:21:28 overlooking Old River
00:21:29 and, of course,
00:21:31 the apparent plant.
00:21:33 Today, it is more
00:21:34 than a sales school.
00:21:36 It is a famous school
00:21:38 of American business.
00:21:40 In whatever way,
00:21:41 our lives are touched
00:21:42 by the business world.
00:21:44 Business machines,
00:21:45 largely national machines,
00:21:47 speed up the millions
00:21:48 of transactions.
00:21:50 Take shopping.
00:21:51 There would be no
00:21:52 giant supermarkets
00:21:53 as we know them today
00:21:54 were it not for the fast,
00:21:55 all-duty checkout machines
00:21:57 developed by NCR.
00:21:59 Suppose some weird,
00:22:01 impossible calamity struck us
00:22:03 the way they do it
00:22:04 in science fiction.
00:22:07 And suddenly,
00:22:08 every national checkout register
00:22:10 in the world would vanish
00:22:11 into thin air.
00:22:13 Can you imagine
00:22:14 what would happen?
00:22:18 Well, I hope you won't
00:22:19 mind waiting.
00:22:35 What's the matter up there?
00:22:37 She's slow today.
00:22:39 That'll be $4.79.
00:22:41 Oh, just a minute.
00:22:42 I forgot the tax.
00:22:43 Oh, dear.
00:22:49 Isn't this awful?
00:22:51 I like to take my time
00:22:52 looking around,
00:22:53 but when I get ready to go,
00:22:54 I want to get out of here.
00:23:00 Thank you.
00:23:03 And then,
00:23:04 when we call off
00:23:05 the evil eye...
00:23:21 Now, life picks up
00:23:22 tempo again.
00:23:23 Well, that's more like it.
00:23:35 It would be the same
00:23:36 in a payroll department
00:23:37 of any size at all
00:23:39 if they suddenly had to
00:23:40 go back to the old methods.
00:23:42 Instead of a national
00:23:43 payroll machine
00:23:44 that does all the tabulating
00:23:45 and calculating
00:23:46 for her in a flash,
00:23:48 now she has to look up
00:23:49 and figure out
00:23:50 each paycheck separately.
00:23:52 Well, Betty,
00:23:53 how are we coming?
00:23:54 Are you going to have
00:23:55 the payroll up by noon?
00:23:57 Noon?
00:23:58 I'll be lucky
00:23:59 if I get it out this week.
00:24:00 What?
00:24:01 Well, look.
00:24:02 Time cards,
00:24:03 worksheets,
00:24:04 regular earnings,
00:24:05 overtime pay,
00:24:06 shift premiums, bonuses,
00:24:08 and the deducts.
00:24:10 Social security,
00:24:11 withholding tax,
00:24:12 state and federal,
00:24:14 and who has hospitalization
00:24:15 and group insurance
00:24:16 and union dues
00:24:18 and annuities.
00:24:20 Oh, and there's community
00:24:21 chest and government bonds.
00:24:23 No two checks are alike,
00:24:25 and you're asking me.
00:24:27 But we've got to get them today.
00:24:29 How much more help do you need?
00:24:30 Well, maybe with five more girls,
00:24:32 I could get it out
00:24:33 by tomorrow night.
00:24:34 Tomorrow night.
00:24:35 What?
00:24:36 Tomorrow night?
00:24:40 Now we'll have it out by noon.
00:24:43 Well, that's better.
00:24:46 Yes, I think most anyone
00:24:47 would agree that's better.
00:24:50 It's better in every type
00:24:51 of accounting.
00:24:53 It's better for getting out
00:24:54 your telephone, gas,
00:24:55 and water,
00:24:56 and electric bills.
00:24:58 Whether it's the cash register
00:24:59 that records retail sales
00:25:01 in all kinds of stores,
00:25:05 or the plain adding machine,
00:25:09 or the accounting machines
00:25:11 that are keeping up
00:25:12 with the increasing needs
00:25:13 and complexities
00:25:14 of modern business,
00:25:15 each is the most complete machine
00:25:17 for the job to be done,
00:25:19 built to give all the right answers
00:25:21 all the time.
00:25:32 Our engineers have a torture room
00:25:35 where they hook up machines
00:25:36 to operate automatically
00:25:38 24 hours a day,
00:25:40 year in and year out,
00:25:42 to see if they can catch them
00:25:43 in a mistake,
00:25:44 or wear them out.
00:25:53 On a single machine,
00:25:54 receipts have been printed,
00:25:56 figures have been itemized,
00:25:58 carriages have been thrown back
00:26:00 and forth,
00:26:04 indicators have popped up
00:26:05 10 to 20 million times,
00:26:10 keys have been punched,
00:26:15 drawers have been jerked
00:26:16 in and out.
00:26:17 Name your torture,
00:26:18 we have it.
00:26:26 Go to work all night? Hmm?
00:26:29 Oh, is it that time already? So it is.
00:26:32 Got a letter from the kid today. You did?
00:26:35 Yes, he's on leave in a place called Avedon.
00:26:37 Look what he says.
00:26:39 Dear Dad, guess what?
00:26:41 I was out giving this old Persian town the once over
00:26:43 when I came to one of those rug stalls.
00:26:48 Oh, excuse me.
00:26:54 These people call all Americans Johnny.
00:26:58 Johnny!
00:27:01 How much?
00:27:04 How much is that?
00:27:11 I'll give you ten bucks.
00:27:27 Okay.
00:27:28 Okay.
00:27:29 Ten bucks.
00:27:40 Hey, National Cash Register.
00:27:42 Back home,
00:27:43 I help make these babies.
00:27:45 Loving son, Don.
00:27:48 Well, that's a good one.
00:27:50 Well, don't work too late.
00:27:51 Oh, I won't.
00:27:52 I'm leaving now.
00:27:53 Glad the boy's all right.
00:27:54 So am I.
00:27:55 Good night.
00:27:56 Good night.
00:28:01 It takes something like that
00:28:03 to make a fellow realize,
00:28:05 as far as this company is concerned,
00:28:06 we are one world.
00:28:09 Wherever you may go,
00:28:10 to the farthest corners of the earth,
00:28:12 the one thing American you are sure to find,
00:28:15 the National Cash Register.
00:28:25 Paris.
00:28:26 Berlin.
00:28:28 London.
00:28:30 Rio.
00:28:32 Canberra.
00:28:34 Saskatoon.
00:28:38 Hong Kong.
00:28:41 Bombay.
00:28:43 Singapore.
00:28:45 Istanbul.
00:28:47 Bangkok.
00:28:49 Johannesburg.
00:28:51 To most people,
00:28:52 they're just faraway places
00:28:54 with strange-sounding names.
00:28:56 But to us,
00:28:57 they're next-door neighbors.
00:29:00 Makes you stop and think, doesn't it?
00:29:03 All over the world,
00:29:05 they're adopting American products.
00:29:09 We're getting together that much anyway.
00:29:17 At least that's one step in the right direction,
00:29:19 isn't it?