Advertisement for Yarmor Pine Oils manufactured and sold by the Hercules Powder Company for use in disinfectants. The advertisement features an image of a housewife holding a mop and details eight reasons for using pine oil disinfectants, including low cost, pleasant fragrance, and quick, effective action. This advertisement appeared in the March and April 1948 issues of Soap & Sanitary Chemicals.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “‘Here's Why I Buy Pine Oil Disinfectants.’” 1948 Hercules Advertisements, 1948. Records of Hercules Incorporated, Volume 1948. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/1831ck82x.
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