Advertisement for Cellolyn 102, the trade name for a dibasic acid-modified pentaerythritol ester of rosin manufactured and sold by the Hercules Powder Company, a lacquer used for protective furniture finishes. This advertisement appeared in the January 1947 issues of Fortune and Nations Business; the January 4, 1947 issue of Business Week; and the January 6, 1947 issues of Newsweek, the New York Journal of Commerce, the Chicago Journal of Commerce, the Wall Street Journal, and Barrons Weekly.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Problem... Solution Result... [January].” 1947 Hercules Advertisements, 1947. Records of Hercules Incorporated, Volume 1947. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/2omejiu.
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