Advertisement for cellulose acetate plastics manufactured and sold by the Hercules Powder Company for use in durable lightweight luggage. The advertisement shows a racially-stereotyped depiction of a Black man. This advertisement appeared in the February 1947 issue of Nations Business; the February 1, 1947 issue of Business Week; the February 3, 1947 issues of Newsweek, the New York Journal of Commerce, the Chicago Journal of Commerce, and the Wall Street Journal; and the March 1947 issue of Fortune.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Problem... Solution Result... [February].” 1947 Hercules Advertisements, 1947. Records of Hercules Incorporated, Volume 1947. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/2cpss9v.
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