Advertisement for various raw materials manufactured and sold by the Hercules Powder Company for a range of industrial applications, including pine and paper chemicals, rosins, resins, and cellulose. The advertisement specifically underscores how Hercules benefits farmers by supplying raw materials that allow for the manufacture of better, more economical agricultural products. This advertisement appeared in various 1940 editions of Business Week, the Wall Street Journal, the Journal of Commerce, and American Federationist .
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Chemurgic Hercules.” 1940 Hercules Advertisements, 1940. Records of Hercules Incorporated, Volume 1940. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/2v23vv261.
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