Black and white printed advertisement for Luden's Menthol Cough Drops depicts a woman and scientific glassware. The woman represents a mother, who is using chemistry to identify the ingredients of these cough drops. An image of the packaging, the shape of the drops, and price are at the bottom of the advertisement.
In 1879, confectioner William Henry Luden collaborated with a pharmacist to develop a cough drop formula, which he dyed amber to differentiate from the red colored cough drops of that time. The wax paper lined boxes extended the shelf life and made carrying the lozenges more convenient. As an example of early guerrilla marketing, Luden gave samples to railroad workers giving the product national exposure.
Luden's was acquired by Food Industries of Philadelphia in 1928, owned by the Dietrich family. Today Luden's is owned by Prestige Brands.
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