Print advertisement for Parlon (Hercules chlorinated rubber) and Pentalyn, a resin product, both manufactured and sold by Hercules Powder Company for use in traffic paints. The advertisement features an illustration of cars driving on a freshly painted street. The accompanying text promotes the "quick dry and durability" of traffic paints made with Parlon and Pentalyn. This advertisement appeared in Business Week, Newsweek, Time, United States News, Wall Street Journal, Journal of Commerce, Chemical Week and Chemical & Engineering News.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Paint That Moves Traffic.” 1952 Hercules Advertisements, 1952. Records of Hercules Incorporated, Volume 1952. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/43lcq4f.
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