About Magazine Podcasts Events
Museum Hours:Wednesday–Saturday, 10AM–5PM

Digital Collections

Advertisements

Paint that Moves Traffic

  • 1952

Rights

Public Domain

Download selected image

PDFSmall JPG1200 x 1503px — 338 KBLarge JPG2880 x 3608px — 2.0 MBFull-sized JPG3934 x 4928px — 3.5 MBOriginal fileTIFF — 3934 x 4928px — 55.5 MB
View
Public
Domain
Searchable PDF
may contain errors
Download PDF

Print advertisement for Parlon (Hercules chlorinated rubber) and Pentalyn, a resin product, both manufactured and sold by Hercules Powder Company for use in traffic paints. The advertisement features an illustration of cars driving on a freshly painted street. The accompanying text promotes the "quick dry and durability" of traffic paints made with Parlon and Pentalyn. This advertisement appeared in Business Week, Newsweek, Time, United States News, Wall Street Journal, Journal of Commerce, Chemical Week and Chemical & Engineering News.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.

Property Value
Creator of work
Format
Genre
Extent
  • 12 in. H x 9.25 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Series arrangement
  • Series II: Advertising
Physical container
  • Volume 1952

View in library catalog

Related Items

Cite as

Hercules Incorporated. “Paint That Moves Traffic.” 1952 Hercules Advertisements, 1952. Records of Hercules Incorporated, Volume 1952. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/43lcq4f.

  Export citation (RIS) ?

This citation is automatically generated and may contain errors.

The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.