Dye label features an alpaca standing in a mountainous landscape, which possibly depicts the Andes mountains. The earliest found use of indigo used as a dye for cloth was found in Huaca Prieta, Peru. Therefore, this label could be referencing Peru's early indigo trade. Decorative border includes the Badische Anilin & Soda-Fabrik (BASF) trademark insignia.

Founded in 1865, at the beginning of the twentieth century, Badische Anilin & Soda-Fabrik (BASF) was the largest chemical factory in the world. Based in Ludwigshafen, Germany, the company first concentrated on the manufacture of synthetic dyestuffs. Key breakthroughs came in the form of the industrial production of synthetic indigo (1897) and the discovery of the indanthrene dyes (1901). Aniline dyes determined much of the firm's business. The company advertised through submitting its products and winning awards at regional and international industrial trade fairs, especially world fairs.