Advertisement for Dresinol, the trade name for a resin emulsion used as modifiers in adhesives in textile finishing compositions, in emulsion paints, as an ingredient in binders for plastics, etc. Manufactured and sold by the Hercules Powder Company, the work advertises Dresinol as a water additive and chemical plugging agent for use in the process of oil extraction. This advertisement appeared in the September 13, 1947 issue of Business Week; the September 9, 1947 issue of Newsweek; the September 1, 1947 issues of Chicago Journal of Commerce and the Wall Street Journal; the September 15, 1947 issue of New York Journal of Commerce; and the September 1947 issue of Nations Business and Fortune.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Problem... Solution Result... [September].” 1947 Hercules Advertisements, 1947. Records of Hercules Incorporated, Volume 1947. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/9rmhfbv.
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