Color print advertisement for Hercocel flame-resistant acetate, made with cellulosic acetate molding powder manufactured and sold by the Hercules Powder Company. The advertisement features a variety of electric Christmas ornaments, as well as an inset illustration of a built-in fuse. The accompanying text describes the use of Hercocel flame-resistant acetate in a number of Christmas ornaments manufactured by Noma, including Bubble Lights, "Fancy Figures" and the Glo-Lite Musical Santa. This advertisement appeared in Modern Plastics, Plastics World, Plastics Industry, Materials & Methods, Machine Design, and Product Engineering.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Noma Plays Safe with Flame-Resistant Hercocel.” 1951 Hercules Advertisements, 1951. Records of Hercules Incorporated, Volume 1951. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/baqnqnb.
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