Color print advertisement for Hercocel A, a cellulose acetate molding powder manufactured and sold by Hercules Powder Company. The advertisement shows a photograph of a woman in a work uniform holding a plastic lunch bag with a thermos. The accompanying text identifies the product as the Lady Betty Lunch-N-Bag, designed by Sundberg-Ferar. This advertisement appeared in Modern Plastics, Plastics World, Plastics Industry, Materials & Methods, Machine Design, and Product Engineering.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “An Open-and-Shut Case of Good Design.” 1951 Hercules Advertisements, 1951. Records of Hercules Incorporated, Volume 1951. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/3rmqd67.
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