Color print advertisement detailing the use of various synthetics produced by the Dow Chemical Company for a range of applications, including plastics, solvents, resins, and color dyes. The advertisement features a woman's hand posed over the dictionary definition of "synthetic," with accompanying text presenting Dow synthetics as a counterpoint to the perception that such materials are synonymous with low-quality. A version of this advertisement appeared in the November 21, 1938 edition of Time.
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Dow Chemical Company. “In Defense of a Maligned Word,” 1937. Advertisements from the Dow Chemical Historical Collection, Box 1. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/h989r4170.
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