Collections

Advertisements from the Dow Chemical Historical Collection

390 items

This collection consists of an extensive collection of approximately 900 domestic print advertisements, leaflets, posters, and other ephemera for various brands of The Dow Chemical Company, primarily taken from magazines published between 1921 and 1993. The advertisements, a small portion of which are digitized and available here, primarily feature prominent Dow Chemical Company brands, such as Dowflake, Dowmetal, Magnesium, Plastics, Saran, Styron, and Ziploc. A subset of ephemera within the collection consists of leaflets for the Dowflake and Dowmetal Pistons products, ranging in date from 1921 to 1927.

Collection in library catalog

Advertisements, Ephemera

Styron...the Right Plastic!
- Circa 1946
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features photographs of…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Chemical industry, Advertising, Corporations, Plastics, Plastics industry and trade, Women in advertising, Housewives, Housewives as consumers
Advertisements, Ephemera

How Mother Can Enjoy the Party Too!
- 1951
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features an…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics, Plastics industry and trade, Women in advertising, Housewives, Housewives as consumers
Advertisements, Ephemera

It’s Saran for Smart Seat Covers...Best Performance on the Road!
- 1950s
Color print advertisement for Saran fabric, made from Saran textile monofilaments. Saran is the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics, Plastics industry and trade, Textile fabrics, Textile industry, Automobiles--Upholstery, Women in advertising, Children in advertising
Advertisements, Ephemera

It’s...SARAN...for Smart Seat Covers...It’s...SARAN for Smart Outdoor Furniture!
- 1950s
Color print advertisement for Saran fabric, made from Saran textile monofilaments. Saran is the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics, Plastics industry and trade, Automobiles--Upholstery, Textile fabrics, Textile industry, Women in advertising
Advertisements, Ephemera

It’s...SARAN for Smart Seat Covers...It’s...SARAN for Smart Luggage
- 1950s
Color print advertisement for Saran fabric, made from Saran textile monofilaments. Saran is the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Women in advertising, Automobiles--Upholstery, Plastics, Plastics industry and trade, Textile fabrics, Textile industry
Advertisements, Ephemera

It’s...SARAN...for Smart Outdoor Furniture...It’s...SARAN...for Smart Seat Covers
- 1950s
Color print advertisement for Saran fabric, made from Saran textile monofilaments. Saran is the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics, Plastics industry and trade, Textile fabrics, Textile industry, Automobiles--Upholstery, Women in advertising
Advertisements, Ephemera

More Color! More Action! More Fun! More Toys Made of Styron
- 1949
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features a Christmas…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics, Plastics industry and trade, Children in advertising, Women in advertising, Christmas, Plastic toys
Advertisements, Ephemera

Let's Go Shopping with Styron
- 1948
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features an…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics, Plastics industry and trade, Housewives, Housewives as consumers, Women in advertising
Advertisements, Ephemera

Let's Go Shopping with Styron
- 1948
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features an…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics, Plastics industry and trade, Women in advertising, Plastic tableware, Housewives, Housewives as consumers
Advertisements, Ephemera

The Buy-Word for Better Plastics in Housewares Made of Styron
- 1949
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features an illustrated…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics, Plastics industry and trade, Housewives, Housewives as consumers, Women in advertising, Plastic tableware
Advertisements, Ephemera

Count Among Our Blessings...
- Circa 1945
Color print advertisement for Dow Chemical Company. The advertisement features an anachronistic scene of what is described as a "Colonial" celebration of the Thanksgiving holiday, although Thanksgiving was only…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Racism, Stereotypes (Social psychology), Stereotypes (Social psychology) in mass media, Thanksgiving Day
Advertisements, Ephemera

Made in America
- 1947
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features a photograph…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Corporations, Chemical industry, Dow Chemical Company, Plastics, Plastics industry and trade, Stereotypes (Social psychology), Stereotypes (Social psychology) in mass media
Advertisements, Ephemera

Styron: The RIGHT Plastic RIGHT in Your Refrigerator
- Circa 1947
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features an…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics industry and trade, Plastics, Refrigerators, Women in advertising, Housewives, Housewives as consumers
Advertisements, Ephemera

The Million Dollar Baby Doll
- 1945
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features a photograph…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics, Plastics industry and trade, Plastic toys, Dolls
Advertisements, Ephemera

Beauty for All Time -- In Plastics...
- 1946
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features an…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics, Plastics industry and trade, Women in advertising
Advertisements, Ephemera

An Important New Development in Fine Packaging!
- Circa 1947
Color print advertisement for plastic sheeting made of Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics industry and trade, Plastics, Plastics in packaging
Advertisements, Ephemera

Give a Beautiful Fruitcake for Christmas
- Circa 1961
Color print advertisement for Saran Wrap, a product of the Dow Chemical Company. The advertisement features a photograph of a fruitcake being covered in Saran Wrap by a pair of manicured hands. The package of Saran Wrap…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Food--Storage, Plastics, Plastics industry and trade, Women in advertising, Housewives, Housewives as consumers, Plastics in packaging
Advertisements, Ephemera

What's Come Over Textiles?
- Circa 1951
Color print advertisement for Dow Chemical Company. The advertisement features a black-and-white illustration of a family dressed in the styles of the early 20th century, contrasted with a smaller inset illustration of…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Women in advertising, Textile fabrics, Textile industry, Children in advertising
Advertisements, Ephemera

What She Sees in Plastics
- 1945
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement shows an illustration…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics industry and trade, Plastics, Women in advertising
Advertisements, Ephemera

Throughout American Life
- 1947-May-03
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features a photograph…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics industry and trade, Plastics, Children in advertising
Advertisements, Ephemera

Styron...The Right Plastic!
- 1947
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features a photograph…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Dow Chemical Company, Corporations, Chemical industry, Plastics, Plastics industry and trade, Children in advertising
Advertisements, Ephemera

...And the Beauty of It Is Styron
- 1947-Feb-08
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features a photograph…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics, Plastics industry and trade, Women in advertising
Advertisements, Ephemera

Plastics: Colorful Practical Housewares
- 1952
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features a stylized…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics, Plastics industry and trade, Women in advertising, Children in advertising, Housewives, Housewives as consumers, Plastic kitchen utensils
Advertisements, Ephemera

The Plastic That Opens the Door
- Circa 1946
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features an…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics, Plastics industry and trade, Women in advertising, Children in advertising, Housewives, Housewives as consumers
Advertisements, Ephemera

The Plastic That Opens Your Purse
- 1945
Color print advertisement for Styron, the trade name for Styrenic plastics historically manufactured and sold by the Dow Chemical Company for a variety of consumer applications. The advertisement features an…
- Creator Of Work Dow Chemical Company
- Subject Advertising, Chemical industry, Corporations, Dow Chemical Company, Plastics, Plastics industry and trade, Women in advertising

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