Advertisements from the Dow Chemical Historical Collection
The bulk of this material consists of domestic print advertisements for various brands of The Dow Chemical Company, primarily taken from magazines published between 1921 and 1993. The loose advertisements primarily feature prominent Dow Chemical Company brands, such as Dowflake, Dowmetal, Magnesium, Plastics, Saran, Styron, and Ziploc, and are generally grouped together by product line. A subset of ephemera consists of leaflets for the Dowflake and Dowmetal Pistons products, ranging in date from 1921 to 1927. Notably, one of the advertisements and a magazine article in the collection feature the work of two prominent artists, Arthur Lidov and A.H. Knighton-Hammond. The posters within this collection largely consist of internal communications campaigns, such as the "Know More in 74" campaign for the advancement of women employees at Dow and the "Life Is Fragile" campaign encouraging safety in the workplace. Of particular note are two booklets of rhyming verse about the Dowflake product entitled "The Two Wise Men and the Wonder Bag" (1931) and "Peter and Peggy Visit the Dust Imps" (1932), which include full color illustrations aimed towards children. There is also a considerable amount of material from a 1980s campaign entitled "Dow Lets You Do Great Things," which includes print advertisements and full-color storyboards from television commercials created for the campaign.
Color print advertisement for Dow Chemical Company. Images symbolic of war and labor foreground a young, blonde-haired girl in a pink dress sitting on the ground looking hopefully at a freshly planted sapling.