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Digital Collections

Advertisements

The Secret's in the Sauce...The Protection's in the Package

  • Advertisement for Metalam

  • After 1957

Rights

Public Domain

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Color print advertisement for Metalam, a film-and-foil packaging combination manufactured and sold by the Dobeckmun Company, a division of the Dow Chemical Company based in Cleveland, Ohio. The advertisement features a package of French's spaghetti sauce mix displayed in a ladle, with accompanying text detailing the packaging's pliancy and durability, as well as its moisture-proof, air-proof, and light-proof qualities.

Dobeckmun (short for Dolan, Becker and Munson, the company's the co-founders) was a leading manufacturer of cellophane bags and cigar pouches. The Dow Chemical Company acquired Dobeckmun in 1957.

Property Value
Creator of work
Format
Genre
Extent
  • 12.75 in. H x 9.75 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 7

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Cite as

Dow Chemical Company. “The Secret's in the Sauce...The Protection's in the Package,” n.d. Advertisements from the Dow Chemical Historical Collection, Box 7. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/hq37vp248.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.