Advertisement for Dowflake Calcium Chloride, a product of the Dow Chemical Company marketed for its ability to attract and retain moisture in a variety of applications. The advertisement features a hand drawing moisture out of the air as it is absorbed into flakes of calcium chloride. Notably, the advertisement was produced during World War II and bears the Company's wartime tagline "Dow: Chemicals Indispensable to Industry and Victory."
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Dow Chemical Company. “The Ever Thirsty Chemical: Dowflake,” 1944. Advertisements from the Dow Chemical Historical Collection, Box 7. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/jh343t02g.
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