One pair of Fashion Forms brand, beige-colored, water-filled push-up pads, or bra inserts, sized B/C and contained in black commercial packaging. Fashion Forms, Inc. operates as a fashion apparel company. The company specializes in form-fitting women's undergarments including bras, shoulder solutions, strap solutions, push-up pads, and breast cover lifts. As of 2020, Fashion Forms bras and bra accessories are sold at more than 9,000 retailers worldwide and the company also makes private labels for retailers "to meet customer needs from every demographic."

In 1987, the businesswoman Ann Deal founded the company under the name Freedom Forms in Florida. Initially, the company only had one product, the Adhesive Body Bra. In 1993 the company re-located to California under the new name, Fashion Forms, Inc. Deal's most groundbreaking feat was the Water Bra, which was first flaunted by supermodel Heidi Klum for Victoria's Secret in 1998. The company is also well-known for its Wrap Bra product, "the world's first strapless bra that does not fall down."