Color print advertisement for Dowicides, the trade name for a group of fungicide chemicals manufactured and marketed by the Dow Chemical Company as tools to prevent mold and decay. The advertisement features three scenes illustrating different uses of canvas: a sailboat, two men camping with a canvas tent, and a group of people dining outdoors under a canvas awning. The text details the use of Dowicides to protect canvas and other materials (such as lumber and paint) from fungi and bacteria. The text also includes a note encouraging readers to visit exhibits of the Dow Chemical Company at the Golden Gate International Exhibition. This advertisement appeared on the inside cover of the September 1939 edition of Fortune.
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Dow Chemical Company. “For Longer Life,” September 1939. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/mhlg124.
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