Advertisement for Hercules CMC, the trade name for a carboxymethylcellulose compound manufactured and sold by the Hercules Powder Company for use stabilizing emulsions in oil-water mixtures such as cosmetic lotions and polishes. This advertisement appeared in the May 26, 1947 issues of Newsweek; the May 31, 1947 issue of Business Week; the June issue of Nations Business; the July 7, 1947 issue of the Chicago Journal of Commerce, the Wall Street Journal, and the New York Journal of Commerce.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Problem... Solution Result... [May-July].” 1947 Hercules Advertisements, 1947. Records of Hercules Incorporated, Volume 1947. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/o2xm0zh.
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