Color print advertisement for Dowell Incorporated, a subsidiary of the Dow Chemical Company. The advertisement features an illustrated depiction of a man intended to evoke Scottish inventor, mechanical engineer, and chemist James Watt (1736-1819) contemplating a steam kettle. A second, more modern kettle sit on a stove top at the center of the advertisement, with an image of an industrial plant reflected in its stainless steel surface. The accompanying text references the inspiration Watt drew for his steam engine from the kettle and details "another great lesson the teakettle has taught," namely the need to dissolve and eliminate water-deposited scale through the use of Dowell solvents.

Notably, the image is attributed to artist, illustrator, and inventor Arthur Herschel Lidov (1917-1990), who created cover art and illustrations for many national publications, including Time, Fortune, and The Saturday Evening Post.