Advertisement for Brisgo, a trademarked depilatory compound manufactured and sold by the Hercules Powder Company for the cosmetic removal of hair from hog skin. The advertisement, published amidst the 1940 U.S. Presidential election, features a cartoon depiction of a candidate encouraging voters to "vote for Brisgo" to cleanly and efficiently dehair hogs root to tip. This advertisement was published in the September 14, 1940 issue of National Provisioner.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Brisgo: The Hair-Raising Campaign.” 1940 Hercules Advertisements, 1940. Records of Hercules Incorporated, Volume 1940. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/s4655h523.
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