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Advertisements

The Call of the Open Road...is for Dust Control!

  • 1939-Jun

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Public Domain

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Advertisement for Dowflake Calcium Chloride, a product of the Dow Chemical Company marketed for use to control dust on unpaved roads and parking lots, as well as a roadway deicer. The advertisement details the nuisance of dust arising from the use of motor cars and extols the benefits of using Dowflake as a surface treatment to lock in moisture and reduce the maintenance and upkeep required of unpaved gravel roads. This advertisement appeared on the inside cover of the June 1939 edition of Fortune magazine.

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Extent
  • 14 in. H x 11 in. W
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Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

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Department
Collection
Physical container
  • Box 7

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Cite as

Dow Chemical Company. “The Call of the Open Road...is for Dust Control!,” June 1939. Advertisements from the Dow Chemical Historical Collection, Box 7. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/sf2685799.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.