Color print advertisement for a variety of activated carbons manufactured and and sold under the trade name "Cliffchar" by the Cliffs Dow Chemical Company, a subsidiary of the Dow Chemical Company located in Marquette, Michigan. The advertisement depicts a group of men socializing on a golf course, as one of the men leans down to drink from a water fountain. The accompanying text expounds upon the importance of water quality and details the use of charcoal (i.e. activated carbons) to improve the taste, color, and odor of municipal water.
Notably, "Adam's Ale" is a colloquialism for "water," alluding to the idea that the biblical first man Adam had only water to drink in the Garden of Eden.
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Dow Chemical Company. “Keeping ‘Adam's Ale’ Up to Par!,” 1939. Advertisements from the Dow Chemical Historical Collection, Box 7. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/vm40xs31x.
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