Color print advertisement for the Dow Chemical Company's Plastics Division, with an emphasis on Saran. The advertisement features an illustration of two teenagers eating and drinking around an armchair covered in Saran plastic, emphasizing the product's ability to protect upholstery from everyday dirt, grease, and stains. Initially developed for the U.S. Army to wrap arms and equipment for transport during World War II, saran plastic was subsequently developed and marketed for various consumer applications, including packaging, plastic sheeting, and Saran Wrap.
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Dow Chemical Company. “The Plastic Fabric with the Spotless Reputation,” circa 1946. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/zg64tm99m.
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